The New Yorker, Art Director and Designer

Cartoons by Kaamran Hafeez

A digital program for Jaguar featuring custom art created by a New Yorker cartoonist. The cartoons lived on NewYorker.com as native placements in editorial slideshows and as a paid post in The New Yorker's Instagram feed. 

I oversaw the art direction of the project from selecting artists to preparing the creative brief for the cartoonists. Working directly with Kaamran Hafeez on each round of client feedback, three successful cartoons were created for this program.