The New Yorker, Art Director and Designer

An annual three-day, 50-event festival bringing The New Yorker to life with interviews, panel discussions, and intimate tours inspired by the content of the magazine.

I had the opportunity to touch all aspects of The New Yorker Festival during my tenure at the brand. This included developing the identity, designing promotional ads, blasts, and social media postings, creating small collateral such as tickets and invitations, and working on large-format signage at venues and as part of out-of-home campaigns around the city.

The New Yorker, Art Director and Designer

A two-part series of four-page sections highlighting the cultural offerings of Montréal, Canada.

I secured a photographer to join a team from The New Yorker and an influencer in Montréal, oversaw photo selection and design of the final printed piece. 

The New Yorker, Art Director and Designer

An annual self-guided tour of participating art galleries and stores throughout SoHo and the Lower East Side. The day culminated in an after party featuring a silent auction to benefit a charity partner. 

I developed the identity for Passport, designed the event signage, small collateral, and oversaw the execution of additional event elements. Collaborating with the production director, events team, and an outside production company, I helped plan the after party space including reimagining a delivery area to create the event entrance and a sponsor lounge. 

Meredith Corporate, Designer

Newsletters and email blasts sent to Meredith’s partners. I created the illustrations and animation for the holiday blast.

The New Yorker, Art Director and Designer

Cartoons by Maj Kalfus

A microsite on NewYorker.com featuring a video about Maj Kalfus rediscovering her passion for illustration after retirement. As part of a cartoon caption contest highlighting three of her works, entrants were asked to share their retirement plans. Select stories were illustrated by Maj as cartoons and were shared on the site.

I oversaw the design for the microsite and web ads promoting it.

The New Yorker, Designer in collaboration with Sean Walsh, Creative Director

Illustrations by Jimmy Turrell

Three-part advertorial of a cover flap and two full pages. Artist Jimmy Turrell created "The Future is Now" illustrations inspired by the innovation and future thinking embodied by Lexus. 

Working with my creative director, I sourced and booked the artist and helped to oversee the execution of the illustrations to meet the client's objectives. 

The New Yorker, Art Director and Designer

Cartoons by Kaamran Hafeez

A digital program for Jaguar featuring custom art created by a New Yorker cartoonist. The cartoons lived on NewYorker.com as native placements in editorial slideshows and as a paid post in The New Yorker's Instagram feed. 

I oversaw the art direction of the project from selecting artists to preparing the creative brief for the cartoonists. Working directly with Kaamran Hafeez on each round of client feedback, three successful cartoons were created for this program. 

The New Yorker, Art Director and Designer

Ad on the NewYorker.com homepage featuring influencers’ Instagram posts from cities where Park Hyatt is located.

The New Yorker, Art Director and Designer in collaboration with Sean Walsh, Creative Director

Illustrations by Peter O'Toole

A full-page advertorial for the movie "Captain Fantastic” was featured in both the print and table edition of The New Yorker and promoted via paid Instagram posts on the editorial feed. 

I researched illustrators, secured the artist, and oversaw creation of the drawings for the final piece. 

The New Yorker, Art Director and Designer

Illustration by Marisa Acocella Marchetto

Special advertising section to present Zappos as a shopping resource for more than shoes. Different outfits on illustrated characters were revealed via a frosted vellum page.

Gourmet, Designer

A special calendar was created to celebrate Gourmet's 65th anniversary. In addition to designing the calendar, I researched covers in the magazine's archives and helped to select the final art to be featured. 

Sacred Bones Records, Designer

Split 7-inch record for the bands Christmas Island and Meth Teeth.